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Date Established: 1989
Full Company Name: Medicare Hospital Equipment C.C.
Registration Number: 1992/011105/23
Directors: Dave Kahanovitz / Paul Kahanovitz
History:
The company was founded in 1989 by Dave and Paul Kahanovitz. Both were experienced in their fields of medical
service, namely medical gases (Air Liquide) and medical rescue (St Johns Ambulance).
The Company:
Medicare has a traditional approach to service and sales. Assist the buyer/user with their decision through discussion
and needs analyses. This way the buyer orders what he or she wants and the correct items are supplied.
We recognize that change and the need for continuous improvement are constants: as a company, we have an open
mind and an inventive spirit. This is seen in our constant striving for new and innovative products. Close contact with
the end-user brings their experience into play and so optimizes the potentiality of these new products.
We have achieved a Level 2 BEE Status as judjed by SEESA BEE.
The Mechanics:
We have 600m ² of warehousing and office space. Our warehouse is well organized and so orders are
completed without delay.
We have a work force in Johannesburg of 10 people. We have unofficial partners in Cape Town, Bloemfontein
and Natal who aid us when the need arises. We have partnerships in Malawi, Botswana, Swaziland and Ghana.
We also deal with local firms who export to Ghana, Mocambique,Tanzania.
We constantly strive to keep our sales staff abreast of new techniques, technologies which may help them. We do this by sending them on regular training/ study courses.
The Product
Imports:
Emerson: Metro /Lionville / Flo Healthcare International Trolleys and storage systems
Medela suction and neonatal equipment
Detecto Scales: adult, bariatric and child
Demoproje: Height adjustable beds, lockers and overbed tables
Medec: Anesthetic products, respiratory products
Neusoft: Monitors, X Ray, Ultrasound
Nidek: Oxygen therapy
Pedigo Fluid and Blanket Warmers
Van Vliet Scope drying cabinets
Saniva Walk in Baths
Franke Surgeons washups, Sinks etc
Rotoflex Frailcare beds
Sibir Vaccine fridges
Arel Renal Chairs
Surtron Diathermies
Medicor Theatre tables
Koala Kare Family Convenience
Local:
Hospital Furniture Including custom made products, mild steel, stainless steel, melamine, polymer
Various Diagnostic Equipments Monitors, HB Meters, infusion and syringe pumps,
Suction and Resuscitation
Plastic and Stainless Steel Holloware
Marketing:
Our clients are visited regularly by our sales representatives. It is at these points of contact that they carry out consultant surveys ie ask questions and give updates regarding requirements, needs, buying trends, product updates, problem areas.
Direct posting mail shots are sent out periodically with special offers and product updates.
E mail e letters are sent out on a monthly basis to inform the client of company news
We advertise in the Medical Chronicle which has a wide circulation of 13000 private practice GPs, specialists and key hospital personnel. MC is the only journal that goes to GPs and specialists on a monthly basis.
Results:
We have achieved a constant growth. Our focus is still within the Private Sector supplying equipment to the three main groups namely Netcare, Lifehealthcare and Mediclinic as well as those privately owned hospitals that do not form part of one of the major groups. We have achieved an increase in business from the public sector as we are adopting a more aggressive marketing strategy there. We employ black, female and handicapped people and so conform to a broad based business model (Level 2 BEE achieved).
Forecast
Public:
Although South Africa only sits at the lower end of the top 50 medical device markets internationally we expect this to change for the better for a number of reasons:
South Africa has the fastest HIV Aids infection rate in the world and so the government is constantly seeking to improve and rebuild healthcare services. The National Health Bill which was unveiled in 2001 seeks to create a strong centralized healthcare system which would make primary healthcare more accessible. There are now a total of 49 health regions and 180 health districts throughout the country. The new system thus extends health planning to a grassroots level. Nothing like this existed prior to 1994. There is also increased pressure on the government to increase its health expenditure as many hospital services are becoming increasingly inefficient.
Private:
Private health spending far oustrips public expenditure usually by as much as 5 times and we expect this to continue. Netcare, Mediclinic, Lifehealthcare and Independents’ mission to present a first world healthcare environment by 2010 (Soccer World Cup to be held in SA) is fuelling the need for better, more advanced equipment.
Source material for stats in Forecast:
Medistat World Medical Market Analysis
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